Optimise Retail Pricing: Understand Price Elasticity & Boost Profit

Did you know that Nike almost went out of business in 2001?

Well… almost. But they survived. This debacle resulted from a flawed understanding of demand and supply. However, they were able to turn this situation around before it got too bad (although they lost about 100 million in sales).

Read more

4 Ways Pricing Data Can Help Retailers Become Customer-Centric

The anonymity, breadth and speed of the internet means one bad customer experience can have a snowball effect on your business’ brand and finance. Putting the consumer at the core of all business operations has never been so critical. Customer centricty is far broader than simply providing great customer service.

Read more

Price Tracking as Current as Amazon

The giant Amazon arrived in Australia and has been generating a variety of opinions about what the future holds for online and physical retailers

“Experts believe that proaction doesn’t necessarily mean absolute price and service competitiveness with Amazon but rather developing an effective total marketing package and a flexibility geared to fast decision-making”, says  Roger Pugh from The Big Smoke Australia.

Read more