You’ve found the ‘right’ software for all that ails your organisation but your boss is less than convinced. Why does this happen? The solution you’ve found does everything you need it to and then some, and most importantly it would solve a massive business problem you, and maybe even your boss, face every day.
Getting your pricing right is important. It doesn’t matter if you are running a small legal practice in Adelaide or running marketing for a multinational retailer, missing the mark on your price points can have an outsized impact on your business.
From time to time, big companies try to outrun their competitors by enticing customers through one of the most effective ways they know customers respond to – pricing.
Almost all businesses have competition.
Even if your idea is super-unique, crazy hard or pretty mysterious like the Antarctica’s Blood Falls, you are not immune to competition. Someone will follow your lead and try to beat you at your own game.
The anonymity, breadth and speed of the internet means one bad customer experience can have a snowball effect on your business’ brand and finance. Putting the consumer at the core of all business operations has never been so critical. Customer centricty is far broader than simply providing great customer service.
The giant Amazon arrived in Australia and has been generating a variety of opinions about what the future holds for online and physical retailers
“Experts believe that proaction doesn’t necessarily mean absolute price and service competitiveness with Amazon but rather developing an effective total marketing package and a flexibility geared to fast decision-making”, says Roger Pugh from The Big Smoke Australia.