How Does Competition Impact Your Pricing Strategy?

If getting the right price level in place isn’t hard enough, one thing often lost in the discussion is the impact of the competition.  Whilst this makes sense – after all very few organisations have a monopoly – there is a fine line between paranoia and ambivalence when it comes to considering competitive forces in pricing decisions.

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Why Price Tracking is Vital to Thriving in an Omnichannel World

The retail landscape is more volatile than ever before.  Okay, this isn’t exactly news, but one development which has given a lot of brick and mortar retailers pause for hope is price tracking.  This isn’t the secret shopping programs from the 1950’s and 60’s.  Instead, this is price tracking utilising advanced technologies such as artificial intelligence to give traditional retailers the help they need to thrive in an omnichannel world.

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The Impact of Cost, Value and Competition on Your Pricing Strategy

Price. It may be the single most important element to impacting a customer’s decision to buy; either online or offline.  Add to this the fact that markets are always changing and the need to have the right pricing strategy is more important than ever.

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