4 Things You Must Know About Pricing Analytics

You’ve probably heard it by now, data is the new oil.  Organisations are increasingly turning to data and its cousin, analytics, to find actionable insights that will give them the upper hand in a competitive market.

But how to get beyond the hype as the best analytics are only as good as the decision-making process it feeds into?

Read more

How Does Competition Impact Your Pricing Strategy?

If getting the right price level in place isn’t hard enough, one thing often lost in the discussion is the impact of the competition.  Whilst this makes sense – after all very few organisations have a monopoly – there is a fine line between paranoia and ambivalence when it comes to considering competitive forces in pricing decisions.

Read more

Why Price Tracking is Vital to Thriving in an Omnichannel World

The retail landscape is more volatile than ever before.  Okay, this isn’t exactly news, but one development which has given a lot of brick and mortar retailers pause for hope is price tracking.  This isn’t the secret shopping programs from the 1950’s and 60’s.  Instead, this is price tracking utilising advanced technologies such as artificial intelligence to give traditional retailers the help they need to thrive in an omnichannel world.

Read more

5 Hacks To Monitor What Your Competitors Are Doing Online

Almost all businesses have competition.

Even if your idea is super-unique, crazy hard or pretty mysterious like the Antarctica’s Blood Falls, you are not immune to competition. Someone will follow your lead and try to beat you at your own game.

Read more