How To Convince Your Boss You Need Price Tracking

You’ve found the ‘right’ software for all that ails your organisation but your boss is less than convinced.  Why does this happen?  The solution you’ve found does everything you need it to and then some, and most importantly it would solve a massive business problem you, and maybe even your boss, face every day.

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How Does Competition Impact Your Pricing Strategy?

If getting the right price level in place isn’t hard enough, one thing often lost in the discussion is the impact of the competition.  Whilst this makes sense – after all very few organisations have a monopoly – there is a fine line between paranoia and ambivalence when it comes to considering competitive forces in pricing decisions.

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The Impact of Cost, Value and Competition on Your Pricing Strategy

Price. It may be the single most important element to impacting a customer’s decision to buy; either online or offline.  Add to this the fact that markets are always changing and the need to have the right pricing strategy is more important than ever.

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How to Choose and Execute the Right Pricing Strategy

Deciding on the optimal pricing strategy for your business can be challenging. Not only do you have to keep your cost and your customers’ purchasing power in mind, but also consider what your competitors are doing. At the end of the day, your competitors are offering the same or similar products and targeting the same customers. If you don’t price your products perfectly, you can lose ground at the first step and as a result, will find it difficult to compete, let alone thrive.

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How This Online Retailer Tackles Price Competitiveness

Customers nowadays expect not only personalised experiences, fast and reliable service, but also the best pricing for the products they’re interested in buying. Knowing your customer and what drives their purchasing habits is important.

Everten Online, Kitchenware Online Retailer, spoke to CMO about how they exceed customer’s expectations.

“Being an online store, you lose that face-to-face with customers, and we really try to go the extra mile by helping our customers and giving our customers good advice when they call. We have very knowledgeable customer service team,” he says.

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