You’ve found the ‘right’ software for all that ails your organisation but your boss is less than convinced. Why does this happen? The solution you’ve found does everything you need it to and then some, and most importantly it would solve a massive business problem you, and maybe even your boss, face every day.
You’ve probably heard it by now, data is the new oil. Organisations are increasingly turning to data and its cousin, analytics, to find actionable insights that will give them the upper hand in a competitive market.
But how to get beyond the hype as the best analytics are only as good as the decision-making process it feeds into?
The anonymity, breadth and speed of the internet means one bad customer experience can have a snowball effect on your business’ brand and finance. Putting the consumer at the core of all business operations has never been so critical. Customer centricty is far broader than simply providing great customer service.